The Art of Exchanging Business Cards

Let’s review the timing and gesture in which you should exchange business cards to make the impact you desire with new contacts.

When meeting a new business contact or potential customer, there are certain points during your initial interaction that are the perfect time for exchanging business cards without coming across as pushy, or as if you are trying too hard to sell something.

Exchanging a business card photo Exchanging business cards.  Read More

What is Spot UV and Spot Gloss in Printing?

Spot UV and spot gloss are common terms for the print finishing technique of applying a high gloss UV coating to a selective area on a printed piece.

A common use of spot UV is to draw attention to a certain area of the printed piece, such as placing spot UV over a logo so that only the logo area is glossy. We offer spot UV as an option for our luxury business card printing and postcard printing, but it is also commonly used on packaging, flyers, brochures and other printed materials.

spot uv business cards gloss and silk coated Silk with spot UV gloss over the logo.  Read More

How to Design Your Silk Business Card for Foil Stamping

Foil stamping is a very interesting process. Besides further enhancing the presence and power of a business card, foil stamping adds a new material into the mix and helps to create a business card that is even more unique.

Recognizing how foil appears as a contrasting material will help you utilize this difference to strengthen your silk business card design. The dynamic of how light reflects on foil, vs. our silk lamination is something that simply cannot be reproduced on a screen. This contrast in materials creates a point of interest for the eye; because of this foil stamping often works best with simple designs.

silver foil stamped business card

(Oftentimes a simple approach with foil is best and creates the greatest impact)

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What are Foil Stamped Business Cards?

Foil stamped business cards are silk coated business cards that undergo an additional process where silver, gold or copper foil is imprinted on one or both sides of the business card. Adding foil stamping is very appealing and immediately stands out because of the way it reflects light. Adding silver, gold or copper foil tastefully can elevate the luxury appeal of your silk business card design.

foil stamped business card photo Gold foil business cards with a black background, silk coating and spot uv gloss on the back.  Read More